Everyone I worked with basically looked like a model. That’s because American Apparel treats their employees like working models and assumes that if customers see “attractive” girls wearing their clothes, people will want to buy the clothes so they can look like them. It’s the same logic of aspiration that permeates fashion advertisement everywhere. The fashion industry as a whole is responsible for perpetuating these mythic standards of female beauty, but American Apparel unquestionably enforces it as rule. We turned away a lot of competent people, based on the fact they had too many piercings or just didn’t quite look the part -– that is, thin, well groomed and conventionally attractive.
I worked with women who had different body types and women of different races, but never anyone who was fat. American Apparel stocks about four sizes: XS, S, M, L. Sometimes they will stock XXS, but rarely will you ever see XXL in anything other than a T-shirt. I worked there when their “Next Big Thing” contest for plus-size models was being held and watched in horror as my employers both objectified fat people and lauded themselves for carrying sizes that any normal store should have the decency to carry.